"Environmentally responsible action is as good for the bottom line, for employee
             welfare, and for the long-term survival of corporations as it is necessary for resolving the Earth's
             ecological problems." (Shrivastava, preface, pg vii)
             In the business community sustainability is probably now more important than ever
             before. With oil prices at all time highs, and the desire for a stronger, more concentrated urban
             core in many American metropolitan areas, change is now more desirable than any time in
             recent history. Individuals and businesses alike are looking for more environmentally friendly
             solutions as well as progressive ideas to keep worker wages in line with growing prices in the
             There are many businesses around the world today that are steadily moving towards
             improving their financial, social, and environmental returns through different forms of ecological
             sustainability. The main objective of any business or corporation is to make a profit.
             Thousands of these businesses unfortunately focus exclusively on their profits without
             aknowledging the many advantages that can be gained, both financially and socially, through
             However, even though the majority of businesses have yet to catch on to the huge
             advantages offered through improved efforts in sustainabilty, there are quite a few businesses
             that are currently improving their bottom line by implimenting new ideas. The Body Shop INC,
             headquartered in London with stores all over the world, including many in the United States, has
             a very distinct policy. It reads in part, "Responsibilty, towards the comapny, fellow employees,
             the environment, and society is part of the comapny's culture." (pg.77, Shrivastava) This is
             clearly evident by looking at the employee contract for the Body Shop. It includes an obligation
             to get involved in community, social, and environmental projects. (pg.77, Shrivastava) This
             policy has ext...