the rights to privacy the law became much more
             The first form of invasion of privacy is appropriation and the book defines it as taking a
             person's name, picture, photograph, or likeness and using it for a commercial gain without
             permission (Pember 241). In laymen terms a person cannot impersonate another without the
             permission of the person being impersonated. This tort is the biggest of the four when it comes
             invasion of privacy. Of all the torts, appropriation is the oldest and the most comprehensible until
             more has been added on. An obvious case to relate how the basic form of appropriation works it
             Haelan Laboratories, Inc. v. Topps Chewing Gum , this was a fight between to trading card
             companies; one wanted to sell cards with chewing gum and so did the other, but Haelan did not
             have the permission of the players to be on the cards. Haelan was denied the chance to sell his
             cards. Appropriation not only covers the right to privacy but also the right to publicity which
             walks hand and hand with the first right. In the right of publicity a person who plays a character
             on television also has the rights to their characters that they play. For instance in the McFarland
             v. Miller a restaurant owner [Miller] had opened a place called "Spanky McFarland's." The
             problem that lied was the George McFarland played "Spanky" on a show called "Little Rascals"
             and his claim was the Miller was exploiting his character for business. In the first ruling Miller
             won but after that no luck because both Court of Appeals ruled in McFarland's favor, saying that
             if an actor plays a well known role the he is just as much an actor as his is the character and the
             character has privacy right also. Another case of the this same manner was the Wendt v. Host
             International where a bar had placed two look-a-likes in the place of business to resemble two
             characters from...