the show "Cheers". The case was ruled the same as the Miller case.
The cases above many stood on the topic of likeness, so what is likeness? The book
defines likeness as a photograph, a painting, and a sketch-anything that suggests to readers and
viewers that the plaintiff is pictured (Pember 246). In terms that are not so hard to swallow,
likeness is when a person impersonates another in any manner from picture, sound, painting.
Now being alike is not breaking the law but using likeness for commercial use, that is when it
becomes illegal. An example of this would be Ali v. Playgirl in this case the magazine ran an ad
the had a man in the corner of the boxing ring that looked like Muhammad Ali and at the bottom
of the ad it said "The Greatest." Ali sued the company because the ad implied that Ali was in the
ad. The state courts ruled this case an invasion of privacy on the part Playgirl magazine. That
case was an example of a painting a person without permission and being used commerc
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