d direct-selling system that used the new technology. Key elements of the strategic plan include 'commitment to beauty leadership, increase market share in the personal care category, which had been relatively untapped for the firm.
The strategy also included making the direct [-selling system more relevant to the contemporary woman by providing more meaningful career opportunities as well as harnessing technology to make Avon more User friendly for the sales representatives.
Recently, the new CEO Andrea Jung worked on a strategic plan with Charles Perrin, the previous chief executive." the strategic plan "she notes "addresses Avon's domestic weakness with new products for 2000,including
A renovation of the company's major color-cosmetics brand and the introduction of hair care products, a segment that is relatively new for the company. It also includes expansion of consumer-marketing programs and calls for modernizing the direct selling system"
David McConnell, a door –to-door book salesman, founded the company.
Andrea Jung was promoted from the position of president and COO to president and chief executive officer. Charles Perrin was the previous chief executive officer. He served for 16 months.
Recently appointed chairman of the board, is Stanley Gault.
Top Management is not mentioned in the case, but there is a very strong involvement in the strategic management process and a very strong responsibility.
The Japanese economy is very strong with intense pricing pressure and the "Yen"(Japanese currency) is very powerful.
Strength of the dollar going up and down.
Constants recessions and Inflations rates all over the world
European economic community emerging as a big economic power with the use of the Euro (EEC currency)
Reduction of direct selling in developed markets
Direct selling is consider as being an old-fashioned business
Increasing Customers awa...