of the Western world.
             For example, a reasonable estimate is that over 1 billion people, mostly from the BEMs, will enter the global economy in the next decade. They will earn, say, $5 to $10 per day, compared to $80 to $90 that their U.S. counterparts will earn. With the diffusion of technology and the injection of Western or Japanese management techniques, they could be 85 percent as efficient as workers in the Global North. If U.S. firms already have established production plants and distribution networks there, the access to cheap and efficient labor could be the underlying factor for a global success. On the other hand, if the involvement of Global North companies is inadequate, they might face contra measures from BEMs, which could be devastating. That is why no marketer should be surprised when breakthroughs eventually come from BEMs, boosting their economies and their global competitiveness.
             The increase in exports to the BEMs becomes more and more importan
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