- he would read public notices aloud to the town's people- as many people could not read at this point. He would also cry out at town festivals and royal visits. Printing advertising did not become commonplace until the invention of the printing press in the 15th century. Public notices and adverts could be printed in bulk and distributed to small communities. Developments in rail links, the automobile industry and air, meant that gradually, printed advertising was no longer limited to small communities but both nationally and internationally distributed. The significance of aircraft development was that you could become aware of foreign goods.
             The internet and digital television plays an important role in advertising because so many people use them/ watch them and there are so many different adverts.
             In the 1880's, brand names were first introduced to the market. To ensure brand names are memorable, companies started to use distinctive graphics and lettering to make their products stand out. From this, a logo was also invented that was also meant to be memorable – the Michelin man, Coca-Cola, Pepsi, Microsoft etc. Finally, slogans were introduced that were usually short, snappy and perhaps a play on words. Often, just thinking about the slogan would cause the product to spring to mind. A good logo and slogan is the key element to a good business advertisement so that people can remember the slogan or logo. By appealing to people's insecurities and desires, advertising is a very powerful tool.
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