Intel's website is geared primarily to the B2B market, although a B2C section is included under a personal computing category. The B2C section is limited in scope, in relation to the remainder of the site's offerings, but nonetheless serves to diversify the site's marketing beyond only B2B...

Marketing/Management 422Strategic Case StudyCircuit City And Its Use Of the InternetAs a Business StrategyPrepared byJose C. GonzalezSubmitted04/19/2001CIRCUIT CITYINTERNET BUSINESS STRATEGYIntroductionIn the fifty years since Circuit City opened its first store, the company has become one of the be...

The development of online jewelry sales followed along the heels of the development of the Internet as a viable method of marketing and selling nearly every product under the sun. With the success of online retailers such as Amazon.com, ToysRUs.com, and others, it was only a matter of time before ...

The company COACH originated more than half a century ago in 1941, and was initially a family-run workshop in a loft in Manhattan, NY. Six artisans handcrafted a collection of leather goods using skills handed down from generation to generation. The founder of Coach was inspired by a baseball glove...

INTRODUCTIONIn early 2000, the automotive retailing industry seemed on the front edge of fundamental change. For a number of years, there had been rumblings of dissatisfaction among vehicle buyers with their purchasing experiences at local franchised dealerships. Many customers felt price haggling a...