undamentally lazy. People are fundamentally selfish.
             People want the chance to show what they can do. Although many of the answers
             that were received were contradictory, Leavitt believed that at another level
             the contradiction disappears and that there are three basic assumptions that
             can be made about human behaviour. Firstly that human behaviour is caused by
             outside influences this is termed as causality. Secondly is the idea of
             directness, which assumes that a person's behaviour when caused is directed
             towards something, i.e., it is goal orientated. Thirdly is the belief that
             underlying behaviour there is always a motivation, a need or a want. By using
             these assumptions a model can be developed for understanding an individual's
             conduct. It was thought that if motive influences a behaviour, which allows an
             individual to arrive at a goal, when the goal is reached the motive no longer
             exists and so a new motive is created. This has been illustrated in the
             diagram below. Basic Model of Behaviour Stimulus Need Goal Want
             Tension Discomfort behaviour Individual Source Leavitt [1] This
             idea is related to Maslow's hierarchy theory [2] were there are two basic
             premises. Firstly that people have needs such as: security, social interaction
             and self esteem, secondly that these needs are arranged in a hierarchical
             form. A person will attempt to attain each need in order from the bottom (the
             most immediate) need to the top need. Maslow's ideas were generally accepted
             in business, however they were solely based on observations and never actually
             proved by empirical, statistical or experimental data. Mangers thought the
             model to be true because it "sounded" logical. The Hierarchy Theory has since
             been updated and improved most notably by Murry H A who suggested that needs
             are not necessarily arranged in a hierarchical form, his model is more
             flexible in describing people. C...